Renowned jewellery brand, Tanishq released its new ad video set in the backdrop of caste differences. The ad garnered a massive outrage on social media. After getting trolled on the lines of glorifying ‘love jihad’. The Titan Ltd owned jewellery brand has apparently pulled out the ad from its current campaign ‘Ekatvam’.
The ad was released on all social media platforms and the video was of 45-second. It featured a Muslim family, who could be seen celebrating baby shower ceremony as per Hindu Rituals to make their pregnant daughter-in-law happy. A section of society was seen condemning the ad and posted about boycotting the brand. But many others were seen pushing their posts against the boycott trends.
Here, check out the ad video below and the reactions of the netizens:
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