Samsung has sued its brand ambassador and Russian TV personality Ksenia Sobchak for violating the brand ambassadorship contract, which mentions that she must use the company’s phone exclusively.
According to a report in The Mirror, Sobchak was recently spotted using an iPhone during a television interview and although she contemplated into hiding the Apple iPhone with a piece of paper, it could not prevent Samsung from finding out the truth.
This is, however, not the first time Sobchak has been caught using iPhone. She has earlier also been pictured using iPhone X in various social events in Moscow.
Hence, it remains to be seen what will be the response of Sobchak, who is politically empowered in Russia, against the suit Samsung is preparing.
It is, however, not the first time that the South-Korean tech giant has paid a celebrity to use the Samsung smartphones and the move has backfired.
Earlier, Maroon 5 lead and American Got Talent judge Adam Levine and Tennis player David Ferrar were also paid to use the Samsung brand handset. But were caught red-handed with iPhones in their hands.
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Image Source: The Mirror