OnePlus joins hand with Reliance Digital to expand offline reach

Chinese handset maker OnePlus on Tuesday announced its partnership with Reliance Digital —  aiming to create more touch points for offline customers across India. The announcement came on the day when OnePlus launched its 5G enabled smartphone for 2019.

Joining hands with Reliance Digital, both are likely to experience zones with live demo phones on display and customers will also be able to interact with the well-trained staff of the stores about the device and address all product queries directly. Additionally, customers might also benefit from promotion campaigns by Reliance Digital stores.

Speaking at the occasion, General Manager of OnePlus India Vikas Agarwal  said, “The premium smartphone segment in India is steadily growing and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach. This partnership with Reliance Digital will equip OnePlus with a more robust physical presence, enabling the brand to cater to its increasing user base through multiple touchpoints across cities. The focus on curating only the best user experience by Reliance Digital resonates with that of OnePlus’ user philosophy.”

“The intensification of the brand’s offline strategy is only to complement the existing online business model and create offline touchpoints for users to physically engage with the brand, better understand the product and for the brand to gain better visibility and trust among our offline audiences,” he added.

Elaborating on the partnership, Mr Brian Bade, CEO – Reliance Digital said “Reliance Digital is pleased to announce their partnership with OnePlus. With the addition of OnePlus 6T to our portfolio, we reiterate on our constant endeavour to provide customers with world-class retail experience while personalizing their technology needs.”

According to the Q2 report of 2018 from Counterpoint’s Market Monitor service, OnePlus is now the largest premium smartphone maker in the country with over 40% market share.

OnePlus is making all possible efforts to grab the Indian market. In India, OnePlus is opening six large experience centres that will also accept devices for servicing. It is all set to open eight authorised stores through a franchise partner.

According to a survey, OnePlus has emerged as number one choice for smartphones in the Indian market overtaking Apple and Samsung.

Also read: OnePlus to launch 5G-enabled phone in 2019, confirms co-founder Carl Pei