Marshalls — the discount retailer who has over 1,100 stores — has finally gone online. Yes, customers of Marshalls for the first can purchase home goods, beauty items and more from its website or mobile application.
On launching its online stores, the discount retailer said that they have added brand-named designers and “high-quality pieces” to the online shopping inventory. If you visit Marshall.com, you will see they have featured specialized shops including designer shops with famous brands such as Joie, Chloe, Alexander McQueen, J Brand, Parker, Stuart Weitzman, Gucci, Vince, Christian Louboutin, Frye, and Ugg.
The website has added a feature ‘Swipe to Shop’ which we have already seen in dating app such as Tinder. If you want to buy something from Marshalls.com swipe right but if do not then just swipe left.
“Just as every Marshalls store has a different mix of product, the site will also feature its own unique mix; adding a new, brand name, designer and other high-quality pieces every day,” the company said in a press release.
The online stores also offer “curated” shops with trendy and “crave-worthy” merchandise under categories such as Fall Style Shop, The Designer Shop and Made in Italy. Marshalls seems to take inspiration about the product from “influencers” step right up, Kylie Jenner! and other online shoppers.
“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” says Mark DeOliveira, executive vice president of TJX Digital US, the parent company, which also owns T.J. Maxx and HomeGoods
“This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way,” Mark DeOliveira added.
When announcing its entry into e-commerce in February this year, the company said that it would keep the product mix different between Marshalls’ stores and website to prevent cannibalization of sales between the two channels.
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