The International Cricket Council (ICC) on Wednesday announced its partnership with Dream 11-one of India’s biggest sports gaming platform as its “Official Fantasy Game Partner” till 2023.
This development was made public by a press release by Dream 11 who also added that they would work on developing fantasy games which are related to all ICC events. These would further include, “T20 matches, World Cup and Test matches, across major Men, Women, Junior and Qualifier events.”
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“The ICC is delighted to welcome Dream11 on board to deliver a fantasy cricket platform for cricket’s one billion plus fans across all ICC events. Giving fans the opportunity to enjoy our sport in more ways, by playing fantasy cricket throughout the tournament or for individual games, is important to us,” David Richardson, the Chief Executive of the ICC said, on this partnership.
Co-Founder and CEO of Dream 11 said,” We are thrilled to be the global Official Fantasy Game of ICC – the apex body of cricket, for all their matches going forward. The ICC Dream11 partnership will provide the best, most trusted fantasy cricket experience to billions of fans globally. Cricket fans are in for a highly engaging and immersive experience helping them to get closer to the real-life cricketing action by virtue of their ICC Dream11 teams. This exciting partnership gives us both the perfect opportunity to revolutionise sports consumption and be the catalyst to increase fantasy cricket adoption from the current base of 4.5 to over 10 crores globally.”
Image credit- ICC Cricket