Huawei distributes power banks and juice to people queuing up to buy new iPhones
Thousand of Apple lovers lined up outside Apple store in Singapore to get newly launched iPhone XS, iPhone XS Max and Apple’s watch series 4. But, the rival company Huawei took an opportunity for marketing its brand and came up with strategies to troll Apple by distributing power banks and juices who were queued up outside Apple store.
According to the report, Huawei distributed 10,000 mAh Huawei supercharge power banks among people from the previous lines as numbers of potential buyers chose to spend the night to secure a chance of getting the new devices. On the cover of the power-bank a tagline read, “Here’s a power bank. You’ll need it. Courtesy of Huawei.”
There are several photos and videos of the distribution that went viral on social media leaving everyone in splits. The event was carried out at 11 pm, Singapore time on September 20, a few hours before the Apple store opened for the next morning.
But the move wasn’t restricted for its Asian market only. In London, it rolled out mobile juice vans outside Apple store serving people “brain-boosting drinks (with no traces of apple) to recharge minds”.
Say hello to the Huawei Ju%ce Van, it comes with brain-boosting drinks (with no traces of apple) to recharge minds, and plug sockets to recharge battery-depleted phones. A #HigherIntelligence is coming… 16.10.18 pic.twitter.com/jJLMbJmnnD
— Huawei Mobile UK (@HuaweiMobileUK) September 21, 2018
Huawei is likely to announce its first flagship device, the Huawei Mate 20, which will be powered by its new Kirin 980 processor in London on October 16. All the strategies were in line to push their upcoming event.
Genius marketing or bad idea? ?
Huawei trolls #Apple by giving out free powerbanks at iPhone launch. ? pic.twitter.com/lnLKVvDmSF
— Larry Kim (@larrykim) September 21, 2018
While many loved the Huawei’s marketing gimmicks move and many dubbed it as ‘savage’. However, few Huawei users were disappointed for this act complaining, all the free gifts and services were directed at Apple loyalists instead of the brand’s own customers.
Huawei gave these to people waiting in line for the new iPhone pic.twitter.com/NQ5nl4seBF
— Ofentse Mwase (@unclescrooch) September 21, 2018
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