87-year-old Charulata Patel, who rose to fame after she was seen cheering for team India playing against Bangladesh last week. Patel became the mascot of the India Vs Bangladesh match at Edgbaston stadium, Birmingham. Her fan moments with Virat Kohli and Rohit Sharma went viral across the web. She is now the face of a new Pepsi Ad campaign.
Well look like the octogenarian is going places. The show stealer has been offered free tickets for the rest of India matches in the tournament by industrialist Anand Mahindra. She will now be seen across different media platforms including television and digital. PepsiCo is coming up with a new advertisement ‘swag’ campaign and have signed Charulata Patel to be its face. This campaign is a tribute to the true Indian cricket fandom.
After signing Patel as its new face for its “Har Ghoont Mein Swag” campaign last week. The beverage maker will break a television and digital commercial featuring Patel, among other cricket fans. This will be as India plays New Zealand at Manchester’s Old Trafford cricket ground.
As reported by a source to Livemint, The campaign will be accompanied by a Fan-Anthem, which will be played both across digital platforms as well as TV channels. Advertising agency Wunderman Thompson has worked on the campaign.
Patel was born in Tanzania and raised by Indian origin parents. She has been watching India’s favourite sport since she retired 20 years ago.
Patel will start shooting for the ad from this week itself. She is expected to be present during the India-New Zealand match as well.
Also Read: Meet 87-year old Charulata Patel, Who Won Hearts At IND vs BAN Match