Big Hit Entertainment and Universal Music to launch new boys group together

South Korean artist management company, Big Hit Entertainment, which is also popularly known for managing the Bangtan Boys to now collaborate with the Universal Music Group to introduce us to a new boys group. Their joint venture is for multiple projects and the announcement for the same has been officially done through a pre-recorded live stream video. Bang Si-Hyuk, Lenzo Yoon, Sir Lucian Grainge and John Janick were the key personalities in the announcement video.

Both the labels are planning to launch the new boys group, which would aim at ruling the global market. As per the announcement its first of its kind ‘global’ K-pop boy group together in the U.S. Launching in conjunction with a U.S media partner in 2022, the new-artist project will be released via a new, Los Angeles–based label.

Here check out the announcement video:

Alongside managing the seven members of BTS, Big Hit Entertainment also manages TXT and GFriend.

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