YouTube Tests New Features Of Auto Detecting Products

Video streaming application, YouTube has rolled in quite an interesting list of features over last few months. After launching the YouTube shorts feature, the tech giant is apparently prepping to launch yet another interesting feature. The video streaming giant is said to have already started its testing sessions wherein it would auto detect the products/brands and recommend those to the users in the apps recommend section.

According to the reports, YouTube will be able to now auto detect the brand/products which are present inside the video. Viewers would be able to discover these auto detected products and can also shop them via app. This feature is currently being tested by the video-streaming giant on a small scale audience from the US, which is on the Android, iOS, and the Web users. Chosen creators who are part of this pilot can add certain products to their videos that will be available for purchase via a shopping bag icon.

For the unversed, the Google-owned company had  begun showcasing Google shopping ads to the users somewhere around six years ago. These ads also allowed the users to shop directly via the videos. YouTube finally carrying out these tests gives us the idea that it is all set for the expansion of its new feature. YouTube might roll in this feature across countries anytime soon.

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