Big Hit Entertainment Issues An Apology For Suga’s Solo Track Including Jim Jones’ Sermon

After garnering many accolades for his mixtape, BTS member Suga has been making headlines for all the wrong reasons. Suga’s solo track ‘What Do You Think?’ attracted the backlash, as netizens observed that his solo track included the infamous cult leader Jim Jones’ sermon as the intro of the song. Now, Big Hit Entertainment issued an apology statement on behalf of their artist and they have also removed that chunk from the song.

For those who don’t know, Jones launched the Peoples Temple in Indiana in the year 1955. He then led the mass murder-group suicide of some 900 of his followers, including children, in 1978 at the group’s commune in Jonestown, Guyana. Apparently, the label didn’t know about the chunk of the song belonging to the infamous leader. As per the report in Koreaboo.com, BigHit’s statement read:

“Hello, this is Big Hit Entertainment.

We would like to release our official response about BTS Suga’s mixtape.

Of the songs in BTS Suga’s mixtape D-2, the track “What do you think?” contained an introduction speech vocal sample that was selected by the producer who worked on the song without any particular intentions, and without knowing who the speaker was.

After selecting the speech vocal sample for the song, we proceeded to check the adequacy of the contents according to our internal process. However, during the selection and examination process of the contents, we made the error of including the sample in the song without recognizing that it was an inappropriate sample.

We have our various processes for reviewing our content that is targeted to our global audience, to try to avoid social, cultural, and historical issues, but we also have our limitations in understanding and responding to every situation. In this case, we were not aware of it in advance, and we lacked the understanding of the historical and social situations relating to the sample. We apologize to those who have been hurt or felt uncomfortable by this.

After checking the problem, we deleted the part immediately and re-issued the revised version.

Suga himself is embarrassed and feels deeply responsible for a problem that he did not realize.

In the future, we will learn from this situation, and take a closer look at the entire production process.

— Big Hit Entertainment “.

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